Lay’s Introduces Geno’s Steaks-Inspired Chip

For decades now, Geno’s Steaks has reigned supreme as the most iconic south Philly cheesesteak location around. Just last month, Geno’s Steaks entered territory previously unexplored by the restaurant to bring their coveted flavor profile to potato chips! For a limited time, you can get a hold of the flavor of a south Philly cheesesteak from Geno’s Steaks without venturing to the location to purchase the original.

The Philly Cheesesteak chips are a part of Lay’s new “Flavor Icons” series, which includes flavors inspired by El Torito in LA’s carnitas, Party Fowl of Nashville’s hot chicken, Cocina Azul in Albuquerque’s chile rellenos, and Grimaldi’s New York pizza. All five of the restaurants featured in Lay’s Flavor Icons will receive a $25,000 donation made possible by Lay’s Gratitude Fund to help relieve some of the financial suffering due to the COVID-19 health and economic crisis.

As most know, the COVID-19 pandemic has been devastating to many industries, with the restaurant industry serving as no exception. The industry is expected to lose as much as $240 billion by the end of this year, making Lay’s Gratitude Fund an innovative way to alleviate some of the stressors associated with the industry’s financial setbacks. Geno’s Steaks has felt the impact of the health crisis while noticing other great staple industries’ suffering as well, and the company is extremely grateful for what Lay’s has offered the participating Lay’s Flavor Icons restaurants. The generous donation from Lay’s gives Geno’s Steaks the ability to focus their COVID relief efforts and establish next steps for helping the greater Philadelphia community. Fans have an opportunity to win some cash as well by visiting and entering the code located on their bag for a chance to win $1000. Hopefuls can also learn how to obtain a free code and try for a chance to win by visiting the same site.

Geno’s Steaks President, Geno Vento, has stated that the chips were a year in the making between working on the flavor, taste testing, marketing, and otherwise getting the chip just right for distribution. The result is a chip that, according to recent reviews, offers a taste loyal to its source. Individuals that have tried the new chips mention being able to spot quintessential south Philly cheese steak flavors such as the seasoned beef, cheese, and the familiar twang of fried onions. Remember that this new line is only available while supplies last, and anyone hoping to enter for a chance to win can do so now through September 10th.